Digital marketing SEM permeates every part of web development and upkeep, but in general the term applies to search engine optimization (SEO) and pay-per-click advertising (PPC). Most consumers rely on search engines such as Google to find what they’re looking for online. In fact, 80% of today’s leads originate from an online search. No matter how wonderful your website is, people need to be able to find it through search engines.
Most importantly, proper search SEM strategies should attract potential customers, clients, and followers to your website.
To accomplish this, the user always comes before the search engine.
Never try to “trick” search engines into ranking your site highly through spammy content and link building.
These “black hat SEO” techniques cannot only result in search engines flagging your site, but your company will lose its authority and respect. Instead, implement user-friendly SEO techniques through web development and content development to create an online brand you can be proud of.
Content Development
Every piece of online content should be a lightning strike: brief, powerful, beautiful. It should reach your audience instantly on an emotional and intellectual level. At jWeb Media, we create and implement content marketing strategies that help your company meet these goals. Our secret formula for writing is combining clear communication and digital marketing know-how with plenty of creativity.
jWeb can help you stand out from the competition to help you find your voice with both dynamic and static content in the form of
- Product & Service Landing Pages
- Blogging
- Specials & Limited Time Offers
- Search Engine Optimization (SEO)
Social Media Marketing
Much like how SEO and PPC strategies go hand-in-hand, content development is most effective when paired with social media.
Content tells your story; social media makes it heard.
The best way to stay relevant today is to stay in contact with your customers and industry online via social media. At jWeb Media, we identify, seek out, and connect with your audience by sharing sharing original content, curating content from other industry leaders that you admire, and commenting on your audience and industry’s posts
PPC
Pay-per-click or “PPC” advertising allows you to measure, track, and quantify your marketing attempts more easily because you get immediate feedback from search engine analytics. In addition, PPC gives your website a competitive edge by allowing you to rank above organically produced search engine results.
Email Marketing
Email marketing is still relevant today in reaching past, present, and prospective customers. By connecting to your customers, you are able to keep them up to date with your latest news, updates, and special offers. jWeb can create and manage your email marketing campaign.