I watch a lot of YouTube. In fact, it’s my primary source of entertainment—I rarely watch TV anymore. And like those YouTube users who do not have YouTube Red, I come across a lot of ads. These ads are from advertisers who have decided, “Hey, this content creator is getting a lot of engagement and […]
Now You Know: Webinars
Webinars, or “web seminars,” are a presentation or other educational talk that is hosted on and accessed over the Internet. Sometimes, the webinar is recorded so users can pause it whenever they need and come back to it later. But the webinar is often live and the lecturer can interact with the audience directly. Despite […]
Get Noticed with Instagram Business
Instagram recently unveiled its long awaited Instagram Business Profiles. Businesses who are on Instagram can now convert their profiles to business profiles, which come with a few new features businesses can use to their benefit. Instagram Insights Tracking how well a post did on Instagram wasn’t a walk in the park in the past. You […]
Online Etiquette: How to Talk About Customers on Social Media
Customer service should not be taken lightly. Customer service can build or destroy a company. These days, social media is one of the most impactful places to affect customer impressions and satisfaction. This fact was made most clear to me a few days ago while I was considering hiring a business for my own personal […]
Now You Know: Link Building
Linking to another page is the modern way of making referrals. Link building is an SEO strategy of encouraging reputable websites to link back to yours so Google can crawl through and determine your search engine ranking and site authority. With good link building, you can improve your site’s organic search ranking. Receiving Links from […]