Almost everything done on a computer is measurable. But what about interactions that take place off of your computer? Phone calls that take place offline need to be tied to whatever marketing channel produced them, and call tracking ensures you can effectively track that data so you can make better marketing decisions. One of the […]
Paid Ads Vs. Organic Content – Social Media Marketing
The perfect balance between organic content and paid advertising is the secret to success in today’s digital world. Organic content, aka farming, nurtures existing relationships with customers; hunting for new clients takes place through continuous prospecting of unknown prospects across social media platforms. Together, these two models of advertising work to win the highest audience […]
Proper Image Sizes For Social Media In 2021
As content creators, there are so many platforms to keep up with and post your client’s content. There’s Facebook, Instagram, and LinkedIn, for starters, and within those platforms, there are multiple image sizes for different parts of a business’s profile or news feed. As videos and visual content come to rule social feeds, it’s important […]
Google Ads Vs. Facebook Ads: Which One Is Better For Your Business?
Google was born in 1998, Facebook in 2004. In that time, they’ve gone on to command 38% and 20% of the digital ad market, respectively. This duopoly has limited our options to reach people, but if you know how to position the right message, for the right person, on the right platform you can create […]
Now You Know: Handling False Reviews
Reviews are an integral part of a business’s reputation, customer loyalty, and sales. When handled correctly, it can reflect a sense of responsibility and acknowledgment for a company. When A Review Is Harmful If you get a particularly nasty review, you may have wondered if you can do anything about it. There are cases of […]
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