What Makes a Good Webinar?

Previously, we discussed webinars and how they can help you and your business. But how exactly do you create one? What separates the good from the bad and how can you create a webinar that people want to watch?

Practice Makes Perfect

Before you start creating a webinar, it’s a good idea to practice first. Creating and hosting a webinar is a lot of hard work that takes time and dedication—especially if you’re planning on making webinars a regular occurrence. You will need to have a lesson plan ready and be prepared to answer any questions that may be asked. That way, you can make sure that your webinar goes smoothly.

In addition, you will need to find a dedicated hosting site for your webinar so you can avoid interruptions like lag or the connection being lost. These interruptions will cause viewers to leave since they cannot watch or understand the webinar.

Make it Unique & Easy to Find

When you create a webinar, you will need to get the word out and help people find it. Spreading the word on social media is a good starting point in advertising your webinar. You can boost posts on Facebook and even create an image to share with your Instagram followers to let people know to register.

When people register for your webinar, send them a link to the webinar with a login and password so they can access it. Consider having a unique hashtag that people can use on social media so they can ask questions and talk about the topic of the seminar. Having hashtags is especially useful if your webinar is live and there is no chat option—just remember to make your hashtag unique and research it before you use it to avoid controversy.

Interact with Your Audience

When hosting a webinar, it’s very important that you interact with your audience before, during, and after the webinar. Interacting with your audience will help them feel welcome. It will also give them a chance to ask questions and understand what is being discussed. Webinar hosting platforms have chat functions so your audience can ask and respond to questions in real-time.

Have a Good Moderator

If you have a guest speaker on your webinar, it’s essential that you have a good moderator to help keep the webinar on track. That way, the webinar stays on topic and the speaker is kept aware of how much time they have left to speak. Moderators can also keep an eye on the chat, pulling out questions for the speaker to answer as well as keeping the chat focused on the topic.

If the chat is having a difference conversation from what is being presented, it will be difficult to find relevant questions and comments. It could also be an indication that your webinar is not catching and holding their attention. If that’s the case, look over your webinar to determine where you lost the audience, then fix the webinar accordingly.

Preparing for your webinar is a good way to create a presentation that is informative, original, and will hold your audience’s attention. That way, you will be able to address any problems you may come across and interact with your audience.

Need a Content Marketing Strategy?

Call jWeb Media Today at (636) 928-3162