As a small company, we value those who decide to work with us. But not only do we value the opportunity to show off our skills, we value the personal relationships that we build with our clients from the beginning.
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When you start a relationship with a new client, it becomes a priority to maintain that relationship. In this blog we are going to discuss ways to maintain those relationships.
Get To Know Your Clients
After a couple chats back and forth and a new client in a discovery meeting, a company gains a new client. From there it becomes the company’s priority to get to know their new client and their needs. This doesn’t mean that you only talk to them about their company; get to know them on a more personal level as well.
Share what you enjoy outside of work and talk about your family and friends; but keep it light. This is a great way to show your clients that you care about them outside of their business.
Anticipate Client Needs
Once you get to know who you are working with, you need to begin anticipating their needs. When you do that, it can lead to improving your business overtime. It will ensure your clients satisfaction with your products or services and give yourself the chance for new opportunities to form.
Whether it’s through the original client, or through a new connection made through your clients, any new opportunity is great; as long as you learn to anticipate their needs.
Do Your Best Work
In order to continue to gain trust in your relationship you need to prove yourself to your clients. This is your company’s chance to prove that they understand what your clients want. It also gives them an idea of what you’re capable of.
Aim to go above and beyond their expectations in every aspect of work that you do. Show them you care and how you take pride in the work that you create for their company.
Ask For Their Feedback
Not only is it important to get to know them and do your best work, it is also very important to ask your client for their feedback on a regular basis. This allows open communication for what the client likes and can help you continue to anticipate their needs. There are multiple ways to address their feedback as well.
You can either send them a survey or keep open communication with them through email or over the phone. This feedback is the best constructive criticism you will get from those you work with and will improve your work ethic, style, and business overall.
Attend Their Events
There have been many times in our company’s case where our owners have attended more personal events for our clients. Birthdays, concerts, charity events, you name it and jWeb Media has attended it. This shows our commitment to not only getting to know our clients, but getting to befriend them on an even more personal level.
Having the ability to meet their families, see them outside of their work, and learn what else they are involved with is a really great opportunity on both sides of the relationship.
Trust Your Knowledge
You, as the employed, are the expertise. They hired you for your skills and your knowledge on your service or product so trust that what you know is valuable information for your client. When they aren’t sure what they need, be their guide and give them advice to what will help their business grow. That is what you are there for, so believe in yourself as well.
In the end, you may know what’s best for your client, but your client is the one who has an idea of what they believe will help them succeed. So get to know them, build your trust, ask them for their opinions, and work your butt off so they continue to work with you and your company for many years to come.