The holidays can be a very good time to market your company or the products you sell. There are going to be campaigns everywhere, big or small, that will be fighting for the chance to be seen by their potential customers.
In order to properly advertise, there are a couple of tips we would like to share from our company to yours to help increase engagement.
Holidays Can Be Busy, So Beat the Rush
When the holidays come around your company will need to start its marketing early. Many brick and mortar businesses start setting out their holiday decorations three months in advance, and it seems that it is never too early to buy candy corn.
For your website, it shouldn’t be treated as a brick and mortar. Your site is open 24/7 so you shouldn’t
That is why as a company you need to start your advertising early. By doing this, you bring yourself to the top of your customers minds giving them a reason to choose your company over the others because you beat them to the punchline.
Put Your Customers First
When you decide that you are going to run your campaign during the holiday season, you need to consider your customer’s needs and feelings. What do they want? What holidays do they celebrate? What do you have that will serve their needs?
These are all questions you need to ask yourself in order to market to them best. Think about what stage of the consumer journey they might be on and meet them at every point. Let your company be the beginning, middle, and end for all of your customers.
The holidays can be a time that bring memories to those who celebrate them, both good and bad. Keeping your ads sentimental to everyone you may be advertising to, is very important. You want your audience to feel something when they see your ads.
Whether its happiness, warmth, or tenderness, meeting a potential customer doing that will bring them more of a reason to want to work with you or buy your products.
Keep It Simple
Simplicity is key. You don’t always need a lot of text to persuade a person. Sometimes having an appealing photo and a few words will do the trick. So, make it appealing, make it exciting, but keep it simple!
Show Your Gratitude
Everyone knows that once October comes around, holidays seem to happen every other week. With all the chaos, it is a great time to pause and thank those you work with. They are a huge part of who you are as a company and you truly do have them to thank.
Offer a holiday sweepstakes to increase engagement and show your appreciation. Feature it on your social media page and site and back it up with a seasonal discount. This is also a great opportunity to build up information about potential customers.
The holidays are a great time to have fun with what you send out for the world to see on social media so get creative! While your marketing and graphics shouldn’t be too complex it doesn’t mean that that simplicity can’t be fun.
Throw a little pumpkin in the picture, make the font cursive (as long as it matches your branding), and make it festive. Your customers will enjoy it, and it will make it more fun for you while you’re creating it.
Dress Up Your Website & Social Media Channels
Going along with the festivities, it can be really fun to get into theme not only with your advertising, but with your company as a whole. Dressing up your website and social media channels are a fun way to show your company’s personality. If everyone else can celebrate, why shouldn’t you be able to?
We hope these tips help and happy holidays to come!