We previously discussed how Twitter can be used as an effective social media strategy. It helps you connect with your community and industry, and keeps your brand fresh through regular updates. However, just like every other form of social media, think before you post. Is what you’re going to say in line with your company’s […]
Navigating Twitter: A Guide to the Basics for B2C Companies
You may think you don’t need social media, preferring “old-school” forms of engagement. Or perhaps you recognize the need, but don’t know how to effectively start and maintain a social media strategy. Twitter is a great way to connect with both current and potential customers and help generate content but only if you know how […]
Give More Than You Get: Curating Content in the Digital Space
In a previous blog, I discussed the importance of maintaining dynamic content on your site. While sharing this type of original content on social media is a great way to get brand recognition and followers, it’s not enough to build a cohesive social media strategy. The next step in building your brand online is to […]
Creating Engaging Thanksgiving Social Media Campaigns
Gobble Gobble! Each year Thanksgiving marks the official start of the holiday season. Black Friday madness means a good majority of consumers are planning to fulfill their Christmas shopping list and businesses are attempting to capitalize on every purchasing opportunity. From retailers to the automotive industry and everything in between, the off-the-hook deals are creating plenty of havoc for […]
Using LinkedIn for Relationship Building & B2B or B2C Opportunities
For businesses, relationship building is an inevitable component for growth and new opportunities. Old ways of selling that consist of a salesy pushy approach are over and gone for good. Through the modernization of the internet, the biggest disruption in today’s business marketplace, LinkedIn continues to offer businesses with untapped potential relationship building and new […]
3 Social Media Basics You’re Probably Overlooking
Social Media: Friend, Foe, or Fad? By now, many businesses have comprehended the urgent need for a social media strategy. The challenge with most, however, is a strategic approach to creative social media management. Just look at the latest round of stats on Social Media Revolution 2014 by author and best-seller Erik Qualman (I strongly urge […]