I watch a lot of YouTube. In fact, it’s my primary source of entertainment—I rarely watch TV anymore. And like those YouTube users who do not have YouTube Red, I come across a lot of ads. These ads are from advertisers who have decided, “Hey, this content creator is getting a lot of engagement and […]
Get Noticed with Instagram Business
Instagram recently unveiled its long awaited Instagram Business Profiles. Businesses who are on Instagram can now convert their profiles to business profiles, which come with a few new features businesses can use to their benefit. Instagram Insights Tracking how well a post did on Instagram wasn’t a walk in the park in the past. You […]
Online Etiquette: How to Talk About Customers on Social Media
Customer service should not be taken lightly. Customer service can build or destroy a company. These days, social media is one of the most impactful places to affect customer impressions and satisfaction. This fact was made most clear to me a few days ago while I was considering hiring a business for my own personal […]
Now You Know: Boosting Facebook Posts
Facebook may prompt you to boost a post that’s performing well on your page. But what does “boosting” mean? Since Facebook’s algorithm decreases the chance that a company or business’s post will be seen by users organically, paying to boost a post will make it more likely to be seen. What’s the Difference between Boosted […]
Recap: The jWeb Charity Rummage Sale 2016
You may have noticed that jWeb has taken a bit of a hiatus on blogging these last couple months. Surprisingly enough, this lull is evidence of a new and exciting annual event: the jWeb Charity Rummage Sale. Therefore, it seems only fitting that we should make our blogging comeback by explaining the good reasons for […]
Online Etiquette: How to Stay Calm When Responding to Reviews
We’ve mentioned before how if you find yourself in the middle of a controversy or managing complaints on Twitter you need to handle the stress with grace and dignity. I’ve also briefly discussed my own experience with a company’s customer service and how my exchange with them was positive and it prompted me to continue buying from […]
Is Your Company Missing Out on Mobile Customers?
You’ve seen people on their phones in cafés, standing in line at the bank, and driving cars, but you may not realize how inexhaustible mobile use really is. Mobile users—or people who use mobile devices like tablets and smartphones—are taking over the consumer scene. 50% of mobile users “grab their smartphone immediately after waking up.” That […]
Shake Things Up: Takeaways from Angela LaRocca’s ON TAP Talk
If I had to sum up my first impressions of Angela LaRocca in one word, it would be “enthusiastic.” She’s the kind of person who begins a professional talk with, “Holy cow!” and in a culture saturated in apathy, irony, and bravado, enthusiasm is breath of fresh air. However, I realized over the course of […]
How to Get the Most Out of Your Business’s Pinterest Account
Is your company visual and looking for a platform to connect with your community and show off your designs and advice? If so, Pinterest may be the platform for you. But before you go make an account, there are some basic things you need to know about the platform in order to attract the best […]
Prepping for Next Year’s Cyber Monday
Cyber Monday may be over already, but it’s still a good idea to begin prepping for next year. Preparing early for Cyber Monday is especially important because in-store sales on Black Friday were down from last year due to more people buying online. Take advantage of this trend by getting ready for the big day […]