On Black Friday, we used to stand in lines for hours on end until stores opened their doors. The people would run in, hoping to not get trampled, and fill their carts with discounted items all over the store. A few cat fights would break out over a pair of heels, TVs would get stolen, […]
Holiday Marketing Tips
The holidays can be a very good time to market your company or the products you sell. There are going to be campaigns everywhere, big or small, that will be fighting for the chance to be seen by their potential customers. Up Next: How Inbound Links Alter The Way People See Your Brand In order […]
Now You Know: Link Building
Linking to another page is the modern way of making referrals. Link building is an SEO strategy of encouraging reputable websites to link back to yours so Google can crawl through and determine your search engine ranking and site authority. With good link building, you can improve your site’s organic search ranking. Receiving Links from […]
3 Ways Local SEO Affects Your Business
Even though the internet connects us to each other on a global level, many businesses still thrive best when they cater to customers near them. Local SEO is a form of search engine marketing that lets you promote your business online to local customers who are searching for your type of service. Believe it or […]
Now You Know: Domain Authority
Are you itching to know how well your website will rank on search engines? Checking your website’s domain authority can give you insight into how much search engines trust your site. What Is Domain Authority? Developed by Moz, domain authority (DA) is an SEO term that quantifies how much search engines trust you on a […]
Now You Know: 404s & Soft 404s
We’ve all experienced going to a website and being greeted with the frustrating message “404 Page Not Found.” What is a 404 error and what does it mean for you and your site? What are 404 Errors? A 404 error appears when a crawler tries to visit a page on your site that doesn’t exist. […]
Is Your Company Missing Out on Mobile Customers?
You’ve seen people on their phones in cafés, standing in line at the bank, and driving cars, but you may not realize how inexhaustible mobile use really is. Mobile users—or people who use mobile devices like tablets and smartphones—are taking over the consumer scene. 50% of mobile users “grab their smartphone immediately after waking up.” That […]
How Inbound Links Alter the Way People See Your Brand
We’ve discussed backlinking and how it can affect your website in the past. But did you also know that it can also affect how people perceive your overall brand? Whether good or bad, inbound links will guide traffic to your site. According to Google, “a link from a site is regarded as a vote for […]
Now You Know: Keywords
If you’re trying to get your website found on search engines, you will need to rank for keywords specific to your business. What are Keywords? Keywords or “key phrases” are what people search for when they’re looking for information, products, or services similar to what your company provides. For example, if you own a BBQ […]
Now You Know: Backlinking 101
Continuing our “Now You Know” series, we will be discussing backlinking and how it can help your site. What is Backlinking? A backlink is one important aspect of Search Engine Optimization (SEO). Backlinks are links from another site that link back to your page. Backlinking is a good and worthwhile way to improve your ranking […]