The impact of the global pandemic, COVID-19, has come to consume all our thoughts, our plans, and our jobs. It has been stressful for many. Now that we have shifted to practicing social distancing, rigorously washing our hands, and interacting with others in new ways, it has us thinking, how will things change once we […]
While we mentioned in the other blog how there are many businesses that are struggling to stay relevant and open during this pandemic, there are some industries that continue to thrive despite the chaos. Up Next: The Pandemic of COVID-19 & Its Effects on Businesses These companies are shifting their thinking in order to appeal […]
Panic and isolation have struck across the world as an incurable virus tears through each town leaving thousands dead and hundreds of thousands sick. Up Next: Meet The New Guy: Tom Beckerle Its effects on the population and businesses are something that is affecting everyone, so it is important to know where it all started […]
On Black Friday, we used to stand in lines for hours on end until stores opened their doors. The people would run in, hoping to not get trampled, and fill their carts with discounted items all over the store. A few cat fights would break out over a pair of heels, TVs would get stolen, […]
If you want your business to show up on the top of search engine results without competing for them organically using SEO, begin your search engine marketing strategy with a pay-per-click (PPC) advertising campaign. PPC strategies can help you give your site a competitive boost by quickly generating traffic for your site and raising awareness […]
“An expert is one who knows more and more about less and less until he knows absolutely everything about nothing.” ― Nicholas Murray Butler You’ve all seen them on your Facebook, Twitter, and LinkedIn feeds. The self-described SEO, Social Media, and Digital Marketing “expert/guru”. There it rests under their name like a title handed down to […]
ROI (Return-On-Investment) and ROAS (Return-On-Ad-Spend) have turned into two of the most commonly misconstrued metrics in the paid media advertising world. This lack of understanding applies to both clients and providers equally. The ongoing dilemma comes from focusing too much on the amount of money you’re making rather than clearly understanding the individuality and influence behind each PPC metric. ROI is not […]
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