You’re at a party and there’s one guy who will not stop talking. He talks about everything and nothing and it’s clear that no one is interested in what he’s saying. Nonetheless, he won’t let anyone else get a word in. Unfortunately, some companies treat their content like that annoying guy at the party. Websites […]
5 Strategies to Help You Beat Writer’s Block
Writer’s block is exactly what it sounds like: a block in your writing. While the exact reason why we get writer’s block is unknown and varies widely from person to person, it’s something every writer experiences at some point. A few causes may include: Anxiety Running out of ideas Depressants such as alcohol Writer’s block […]
How to Write Political Blogs on Your Company’s Website
Regardless of how risky your political blog is to your company, there are several best practices to add to your blogging checklist: Respect your company’s brand Stay current with the day’s news Use social media to your advantage Know what to do when things go wrong Work your way up over time These guidelines will […]
Gauging the Risk of Your Company’s Political Blog
As we’ve all experienced at family gatherings, people react strongly when politics are brought into the conversation. Our political beliefs are often a major part of our identity, leading us to trust or turn against others depending on whether they agree with us or not. These kinds of extremes typically scare companies—particularly small companies with […]
Building Trust by Discovering the “Why” of Your Brand
Put simply, building trust online is harder than most other platforms. When people interact with businesses face-to-face, that human connection is inherently more trustworthy than interacting with a website. Duplicating that experience in the digital space takes a lot of hard work. Here at jWeb, we believe that the secret to gaining trust is effective […]
jWeb Expands Marketing Department with Junior Content Strategist Alanna Redenour
As we all know, Content is King—so it’s no surprise that the demand for talented writers is growing. With that in mind, Alanna Redenour has recently filled the role of Junior Content Strategist and is the newest member of the jWeb family. Like many new professionals, Redenour has had an eclectic employment past. She has […]
Recent YouTube Authors Show How to Recycle Old Content
Dynamic content—typically referred to as “blogging”—is essential to any productive content marketing strategy. Unfortunately, blogs quickly become dated and less authoritative to your readers the older they get. If you’re having a hard time coming up with completely new topics, it is possible to revisit blogs you’ve already published. Some content stays relevant over time […]
Give More Than You Get: Curating Content in the Digital Space
In a previous blog, I discussed the importance of maintaining dynamic content on your site. While sharing this type of original content on social media is a great way to get brand recognition and followers, it’s not enough to build a cohesive social media strategy. The next step in building your brand online is to […]
To Be or Not to Be: The Dangers of Undead Blogs
This Halloween, I want to discuss a survival tactic for content marketing: avoiding the undead. An undead or “zombie” blog is created when a website has a blog, but it’s never (or hardly ever) updated. So while it’s not alive, kicking, and contributing to the online community, it’s visible presence means it isn’t dead either. And much like zombies in the movies, an undead blog will devour your brand’s online reputation.