Here at jWeb Media, we give a lot of advice on written content. While word-based content is the foundation of many company’s online marketing strategies, rich media is quickly becoming the most popular type of content. Users are more likely to share, comment, and just spend more time with your content if it deals with […]
How to Use a Social Media Platform as Your Company’s Blog
More and more, social media sites are shifting from sharing content to hosting content. This trend has caused some companies to question whether they actually need a unique URL or if it is better to build their brand directly on social media sites. Figuring out what’s the best option for your company means understanding your […]
CTAs Ain’t What They Used to Be: How Mobile Has Changed Everything
Previously, we discussed calls to action (CTAs) and how they can be used to improve conversion rates on your site. But more and more, people are making searches with their mobile devices. So how do mobile CTAs compare to non-mobile CTAs? Mobile or not, the goal of CTAs remains the same. However, mobile devices will […]
Taking Action with Calls to Action: A Definitive Guide for Beginners
Around 70% of small businesses don’t use a call-to-action (CTA) on their sites. This unfortunate habit means they are all missing out on the opportunity to: Give users an easy way to contact you Help convert readers into customers Direct users to another page on your site Adding CTAs to your pages will help you […]
Listening Completely: How to Reach Your Niche
My coworker, Alanna, shared an Ernest Hemingway quote with me recently that said, “When people talk, listen completely.” She mentioned the quote in a conversation we were having about letting audiences drive your content. It got me thinking about how marketers often ignore certain demographics in the interest of time, money, or convenience and how […]
How to Let Your Audience Drive Your Content
You’re at a party and there’s one guy who will not stop talking. He talks about everything and nothing and it’s clear that no one is interested in what he’s saying. Nonetheless, he won’t let anyone else get a word in. Unfortunately, some companies treat their content like that annoying guy at the party. Websites […]
5 Strategies to Help You Beat Writer’s Block
Writer’s block is exactly what it sounds like: a block in your writing. While the exact reason why we get writer’s block is unknown and varies widely from person to person, it’s something every writer experiences at some point. A few causes may include: Anxiety Running out of ideas Depressants such as alcohol Writer’s block […]
How to Write Political Blogs on Your Company’s Website
Regardless of how risky your political blog is to your company, there are several best practices to add to your blogging checklist: Respect your company’s brand Stay current with the day’s news Use social media to your advantage Know what to do when things go wrong Work your way up over time These guidelines will […]
Gauging the Risk of Your Company’s Political Blog
As we’ve all experienced at family gatherings, people react strongly when politics are brought into the conversation. Our political beliefs are often a major part of our identity, leading us to trust or turn against others depending on whether they agree with us or not. These kinds of extremes typically scare companies—particularly small companies with […]
Building Trust by Discovering the “Why” of Your Brand
Put simply, building trust online is harder than most other platforms. When people interact with businesses face-to-face, that human connection is inherently more trustworthy than interacting with a website. Duplicating that experience in the digital space takes a lot of hard work. Here at jWeb, we believe that the secret to gaining trust is effective […]