Does your company need a way to be a reliable resource for your customers and industry? A company blog is a platform where you can share your expertise in your industry and connect with customers. Your Website Will Thank You A good company blog can really give your business a boost. Companies who have a […]
Now You Know: Email Marketing Templates
Email marketing templates are ready-to-use designs that make it easy to send personalized emails to your customers. Email templates can be used for: Announcements Invitations Promotions Transactions Improve Engagement Email templates improve engagement in two ways: People actually read them. Text-only emails to your subscribers are not only boring, but they are less likely to […]
3 Marketing Strategies Immune to Ad Block
If you’re like me, you have Ad Block installed on your computer. It’s a pretty great piece of software that erases spammy ads from your browser and also lets you customize your experience, just in case there’s an ad you do want to see. The downside? Companies that rely on those ads for revenue or […]
Feedly: A Solution for Your Curation Needs
Being new to Feedly, I decided to sign up for it so I could see if that would help me keep up on my favorite curation sites without wasting time going from site to site. As a content strategist and social media manager, I find that I sometimes have trouble finding relevant content that I […]
Now You Know: Feedly
Looking for a new way to find fresh content ideas or catch up on your favorite sites? Feedly may be the solution. What’s a Feed Reader? Feedly is a free feed reader, which collects RSS feeds (or “Rich Site Summary”). It’s goal is to collect content from sites that you like and display them for […]
Get Published on Influential Sites: Takeaways from Matt Kamp
Last Thursday, jWeb’s content team went to our first HubSpot User Group event. There, Matt Kamp from Influence & Co. discussed getting content published on influential sites. This LeapClixx-hosted lunch was a great opportunity to dive into one piece of the content marketing puzzle and discuss all the dos, don’ts, hows, and whys of off-site […]
Why Your Business Needs an eBook
You have a dedicated blog and it’s pulling in an audience and leads, but is there more that you can do to get your expertise out there? Why not create an eBook? What’s an eBook Anyway? An eBook is an electronic version of a traditionally printed book. They can be read on an eReader like […]
Help! I Need B2C Content (And I Don’t Know How To Write)
You’ve been tasked with writing content for the company website. Before you get all bent out of shape that this responsibility fell to you and not Steve’s assistant in marketing, take a deep breath. As a professional writer, I can give you one piece of advice: Get other people to tell the story for you. […]
Give Permission to Tell Real Stories: Takeaways from Ed Reggi’s ON TAP Talk
More and more, brands are using storytelling in their social media marketing because (as we writers will tell anyone who will listen): stories are powerful. Or at least they can be when told well. But how do you tell the right stories that resonate with the right people and get your point across in an […]
Attract More Customers to Your Site with Rich Media
Most of us remember the boring text-only websites of yesteryear. Now, sites are brimming with images, videos, and other content that makes interacting with it more enjoyable and rewarding. What makes all this content better and what can you do to keep up? Most users today have little time to read an article about a […]