Last Thursday, jWeb’s content team went to our first HubSpot User Group event. There, Matt Kamp from Influence & Co. discussed getting content published on influential sites. This LeapClixx-hosted lunch was a great opportunity to dive into one piece of the content marketing puzzle and discuss all the dos, don’ts, hows, and whys of off-site […]
Why Your Business Needs an eBook
You have a dedicated blog and it’s pulling in an audience and leads, but is there more that you can do to get your expertise out there? Why not create an eBook? What’s an eBook Anyway? An eBook is an electronic version of a traditionally printed book. They can be read on an eReader like […]
Help! I Need B2C Content (And I Don’t Know How To Write)
You’ve been tasked with writing content for the company website. Before you get all bent out of shape that this responsibility fell to you and not Steve’s assistant in marketing, take a deep breath. As a professional writer, I can give you one piece of advice: Get other people to tell the story for you. […]
Give Permission to Tell Real Stories: Takeaways from Ed Reggi’s ON TAP Talk
More and more, brands are using storytelling in their social media marketing because (as we writers will tell anyone who will listen): stories are powerful. Or at least they can be when told well. But how do you tell the right stories that resonate with the right people and get your point across in an […]
Attract More Customers to Your Site with Rich Media
Most of us remember the boring text-only websites of yesteryear. Now, sites are brimming with images, videos, and other content that makes interacting with it more enjoyable and rewarding. What makes all this content better and what can you do to keep up? Most users today have little time to read an article about a […]
A Quick Beginner’s Guide to Infographics
Here at jWeb Media, we give a lot of advice on written content. While word-based content is the foundation of many company’s online marketing strategies, rich media is quickly becoming the most popular type of content. Users are more likely to share, comment, and just spend more time with your content if it deals with […]
How to Use a Social Media Platform as Your Company’s Blog
More and more, social media sites are shifting from sharing content to hosting content. This trend has caused some companies to question whether they actually need a unique URL or if it is better to build their brand directly on social media sites. Figuring out what’s the best option for your company means understanding your […]
CTAs Ain’t What They Used to Be: How Mobile Has Changed Everything
Previously, we discussed calls to action (CTAs) and how they can be used to improve conversion rates on your site. But more and more, people are making searches with their mobile devices. So how do mobile CTAs compare to non-mobile CTAs? Mobile or not, the goal of CTAs remains the same. However, mobile devices will […]
Taking Action with Calls to Action: A Definitive Guide for Beginners
Around 70% of small businesses don’t use a call-to-action (CTA) on their sites. This unfortunate habit means they are all missing out on the opportunity to: Give users an easy way to contact you Help convert readers into customers Direct users to another page on your site Adding CTAs to your pages will help you […]
Listening Completely: How to Reach Your Niche
My coworker, Alanna, shared an Ernest Hemingway quote with me recently that said, “When people talk, listen completely.” She mentioned the quote in a conversation we were having about letting audiences drive your content. It got me thinking about how marketers often ignore certain demographics in the interest of time, money, or convenience and how […]