Email marketing is one of the most powerful tools for businesses to reach their target audience. In today’s digital age, it remains an effective way to build relationships with customers and drive conversions. However, in order for email campaigns to be successful, they must have a well-thought-out strategy behind them. With careful planning and execution, […]
What’s the Buzz in Email Marketing in 2023?
Email marketing is an ever-evolving field, and current trends indicate that businesses are increasingly turning to strategic, data-driven approaches for their campaigns. Right now, that includes incorporating these four trending email marketing elements into strategic decisions: Segmentation Automation Personalization Analytics But what do each of these buzzwords mean? Segmentation involves grouping customers into smaller subsets […]
8 Reasons A Business Needs Email Marketing
When it comes to keeping clients in the loop on current news and offers from a business, email marketing is a trusted and cost-effective way to generate sales. Customers who already have a connection with a brand make them more likely to take action. Across all industries, the open rate on marketing emails is 19.8%. […]
Paid Ads Vs. Organic Content – Social Media Marketing
The perfect balance between organic content and paid advertising is the secret to success in today’s digital world. Organic content, aka farming, nurtures existing relationships with customers; hunting for new clients takes place through continuous prospecting of unknown prospects across social media platforms. Together, these two models of advertising work to win the highest audience […]
Proper Image Sizes For Social Media In 2021
As content creators, there are so many platforms to keep up with and post your client’s content. There’s Facebook, Instagram, and LinkedIn, for starters, and within those platforms, there are multiple image sizes for different parts of a business’s profile or news feed. As videos and visual content come to rule social feeds, it’s important […]
How COVID-19 Will Change Our Interactions
The impact of the global pandemic, COVID-19, has come to consume all our thoughts, our plans, and our jobs. It has been stressful for many. Now that we have shifted to practicing social distancing, rigorously washing our hands, and interacting with others in new ways, it has us thinking, how will things change once we […]
COVID-19 Is Not All Doom & Gloom for Some Businesses
While we mentioned in the other blog how there are many businesses that are struggling to stay relevant and open during this pandemic, there are some industries that continue to thrive despite the chaos. Up Next: The Pandemic of COVID-19 & Its Effects on Businesses These companies are shifting their thinking in order to appeal […]
The Pandemic Of COVID-19 & It’s Effects on Businesses
Panic and isolation have struck across the world as an incurable virus tears through each town leaving thousands dead and hundreds of thousands sick. Up Next: Meet The New Guy: Tom Beckerle Its effects on the population and businesses are something that is affecting everyone, so it is important to know where it all started […]
Meet the New Guy: Tom Beckerle
We sat down with our new Marketing Manager, Tom Beckerle, to learn a bit about how he came to be in his new position at jWeb Media. Up Next: The History of Valentine’s Day After about a month here, he has had some adjusting to do. We figured it was time to introduce him to […]
The History of Valentine’s Day
Every year on February 14th, the United States celebrates the love between couples, friends, and family. Up Next: Thank You, jWeb Customers! But for many, we aren’t taught about the reason that Valentine’s Day came about. While there are many stories, one of the most consistent tales is the story of St. Valentine. Where Valentine’s […]
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