You may have noticed that jWeb has taken a bit of a hiatus on blogging these last couple months. Surprisingly enough, this lull is evidence of a new and exciting annual event: the jWeb Charity Rummage Sale. Therefore, it seems only fitting that we should make our blogging comeback by explaining the good reasons for […]
Now You Know: Mobile Responsive Sites
Have you ever noticed that when you browse the internet on your mobile device, the site you’re on fits on the screen no matter what device you’re using? That’s a mobile responsive site, and having one is a great way to attract mobile users. A mobile responsive site changes to fit on any size screen […]
Online Etiquette: How to Stay Calm When Responding to Reviews
We’ve mentioned before how if you find yourself in the middle of a controversy or managing complaints on Twitter you need to handle the stress with grace and dignity. I’ve also briefly discussed my own experience with a company’s customer service and how my exchange with them was positive and it prompted me to continue buying from […]
Now You Know: Domain Authority
Are you itching to know how well your website will rank on search engines? Checking your website’s domain authority can give you insight into how much search engines trust your site. What Is Domain Authority? Developed by Moz, domain authority (DA) is an SEO term that quantifies how much search engines trust you on a […]
Now You Know: 404s & Soft 404s
We’ve all experienced going to a website and being greeted with the frustrating message “404 Page Not Found.” What is a 404 error and what does it mean for you and your site? What are 404 Errors? A 404 error appears when a crawler tries to visit a page on your site that doesn’t exist. […]
3 Marketing Strategies Immune to Ad Block
If you’re like me, you have Ad Block installed on your computer. It’s a pretty great piece of software that erases spammy ads from your browser and also lets you customize your experience, just in case there’s an ad you do want to see. The downside? Companies that rely on those ads for revenue or […]
Now You Know: PPC 101
If you want your business to show up on the top of search engine results without competing for them organically using SEO, begin your search engine marketing strategy with a pay-per-click (PPC) advertising campaign. PPC strategies can help you give your site a competitive boost by quickly generating traffic for your site and raising awareness […]
Is Your Company Missing Out on Mobile Customers?
You’ve seen people on their phones in cafés, standing in line at the bank, and driving cars, but you may not realize how inexhaustible mobile use really is. Mobile users—or people who use mobile devices like tablets and smartphones—are taking over the consumer scene. 50% of mobile users “grab their smartphone immediately after waking up.” That […]
How Inbound Links Alter the Way People See Your Brand
We’ve discussed backlinking and how it can affect your website in the past. But did you also know that it can also affect how people perceive your overall brand? Whether good or bad, inbound links will guide traffic to your site. According to Google, “a link from a site is regarded as a vote for […]
Now You Know: Keywords
If you’re trying to get your website found on search engines, you will need to rank for keywords specific to your business. What are Keywords? Keywords or “key phrases” are what people search for when they’re looking for information, products, or services similar to what your company provides. For example, if you own a BBQ […]
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