Gobble Gobble! Each year Thanksgiving marks the official start of the holiday season. Black Friday madness means a good majority of consumers are planning to fulfill their Christmas shopping list and businesses are attempting to capitalize on every purchasing opportunity. From retailers to the automotive industry and everything in between, the off-the-hook deals are creating plenty of havoc for […]
ROI vs ROAS: Figuring Out Profitability of PPC Endeavors
ROI (Return-On-Investment) and ROAS (Return-On-Ad-Spend) have turned into two of the most commonly misconstrued metrics in the paid media advertising world. This lack of understanding applies to both clients and providers equally. The ongoing dilemma comes from focusing too much on the amount of money you’re making rather than clearly understanding the individuality and influence behind each PPC metric. ROI is not […]
STOP: Assess & Evaluate Before Rebuilding a Website
A lot of business owners don’t realize that a website represents the face of their brand, making its functionality essential to their success. But a website should stand for more than just a fancy showpiece used as a prospecting brochure. Your website should function as an operable mechanism that assists in building relationships with your customers. Like an exotic […]
Local Search: Newly Revamped Google Maps Amplify Visibility
The latest revamp of Google Maps yields higher potential for local businesses by integrating OpenTable and the popular Uber transportation service to the list of Google Maps capabilities. Inclusions of these sites add a new layer of convenience to users. Perhaps this is a tactical approach in an effort to improve mobile engagement as well as solidify […]
To Be or Not to Be: The Dangers of Undead Blogs
This Halloween, I want to discuss a survival tactic for content marketing: avoiding the undead. An undead or “zombie” blog is created when a website has a blog, but it’s never (or hardly ever) updated. So while it’s not alive, kicking, and contributing to the online community, it’s visible presence means it isn’t dead either. And much like zombies in the movies, an undead blog will devour your brand’s online reputation.
Using LinkedIn for Relationship Building & B2B or B2C Opportunities
For businesses, relationship building is an inevitable component for growth and new opportunities. Old ways of selling that consist of a salesy pushy approach are over and gone for good. Through the modernization of the internet, the biggest disruption in today’s business marketplace, LinkedIn continues to offer businesses with untapped potential relationship building and new […]
3 Social Media Basics You’re Probably Overlooking
Social Media: Friend, Foe, or Fad? By now, many businesses have comprehended the urgent need for a social media strategy. The challenge with most, however, is a strategic approach to creative social media management. Just look at the latest round of stats on Social Media Revolution 2014 by author and best-seller Erik Qualman (I strongly urge […]
Strap in for a Wild Ride with Upcoming Google Penguin Refresh
The Google Penguin update that sparked controversy back in 2012 is plotting a return according to the search giant. In the latest round of reports and online chatter within the SEO community, there’s valid reason to believe a Google Penguin 3.0 full algorithmic update is coming. This particular instance, however, is quite different than its […]
Google Panda 4.1 – Repercussions & Recovery Tactics
If you’ve been active in the SEO world, then you’ll know that when a Google algorithmic update comes down the pipe, it’s time to raise the warning alert levels on high. According to several reliable resources, Google has been slowly rolling out a Panda 4.1 update over the last couple weeks. Isn’t it ironic, though? […]
Google’s Panda Strikes Again with Latest Algorithm Update
Message boards and blogs have been buzzing all month with rumors of Google shenanigans and a possible algorithm update. Earlier this week, Google’s Matt Cutts confirmed the rumors by announcing the release of Google’s Panda Algorithm 4.0. Who Cares About Pandas? For those of you who are unaware, Google’s Panda algorithm was designed to filter […]