Regardless of how risky your political blog is to your company, there are several best practices to add to your blogging checklist: Respect your company’s brand Stay current with the day’s news Use social media to your advantage Know what to do when things go wrong Work your way up over time These guidelines will […]
Gauging the Risk of Your Company’s Political Blog
As we’ve all experienced at family gatherings, people react strongly when politics are brought into the conversation. Our political beliefs are often a major part of our identity, leading us to trust or turn against others depending on whether they agree with us or not. These kinds of extremes typically scare companies—particularly small companies with […]
Building Trust by Discovering the “Why” of Your Brand
Put simply, building trust online is harder than most other platforms. When people interact with businesses face-to-face, that human connection is inherently more trustworthy than interacting with a website. Duplicating that experience in the digital space takes a lot of hard work. Here at jWeb, we believe that the secret to gaining trust is effective […]
jWeb Welcomes Sam Kampert to the Developing Team
The demand for good web developers has grown greater in recent years. As businesses move online to reach new customers, they often need help building a website that can meet their needs. jWeb Media strives to find developers who can meet any website need our clients may have, and our newest team member, Sam Kampert, […]
The Benefits of Hiring an SEO Agency
Any agency that says you can’t do SEO by yourself is lying, but the truth is doing SEO on your own is difficult. It will be a much slower reaping of benefits. While even novices can improve their website by applying some basic search-engine-friendly tips, a good SEO agency can benefit you in a slew of […]
jWeb Welcomes Jesse Kemper to the Web Development Team
As more and more business move online to create their own unique presence, the need for web developers who can help them achieve that goal grows as well. Whether you need to host a website or develop a complete UI design, jWeb Media strives to find devs who can meet any website need our clients […]
Weighing WordPress: Is It Right for Your Website?
I’m an unapologetic geek. I argue about small details in Star Wars. I sometimes ponder what house I would be sorted in if I had gotten a Hogwarts letter of admission. (I like to think I’d be in Gryffindor.) I can bore you endlessly about the differences of certain types of craft beer. However, my […]
jWeb Expands Marketing Department with Junior Content Strategist Alanna Redenour
As we all know, Content is King—so it’s no surprise that the demand for talented writers is growing. With that in mind, Alanna Redenour has recently filled the role of Junior Content Strategist and is the newest member of the jWeb family. Like many new professionals, Redenour has had an eclectic employment past. She has […]
Recent YouTube Authors Show How to Recycle Old Content
Dynamic content—typically referred to as “blogging”—is essential to any productive content marketing strategy. Unfortunately, blogs quickly become dated and less authoritative to your readers the older they get. If you’re having a hard time coming up with completely new topics, it is possible to revisit blogs you’ve already published. Some content stays relevant over time […]
Give More Than You Get: Curating Content in the Digital Space
In a previous blog, I discussed the importance of maintaining dynamic content on your site. While sharing this type of original content on social media is a great way to get brand recognition and followers, it’s not enough to build a cohesive social media strategy. The next step in building your brand online is to […]
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