jWeb warmly welcomes the return of Mat Camp, Digital Marketing Manager. With more than a decade of experience in digital marketing, Mat has done it all: Strategy development, analytics, content marketing, digital advertising – you name it. He loves working with clients to create custom digital strategies to meet their business objectives. Can you get […]
Reasons To Search in Incognito Mode
Do you ever search for a flight online and see one price, but when you search for it again, the price goes up? Well, that’s because your search queries are being tracked and retargeted to you for more. That’s why sometimes it’s better to search in incognito mode when using Google Chrome. Not sure what […]
Meet Marcie- jWeb’s Newest Digital Marketing Strategist
This May, the jWeb team welcomed the newest Digital Marketing Strategist, Marcie Haselden. Marcie is no stranger to the digital marketing world. Before coming to jWeb, she handled all the digital marketing for a non-profit in her previous role. She also ran an e-commerce business that sold organic skincare products and relied on influencers and […]
6 Reasons Your Business Needs Call Tracking
Almost everything done on a computer is measurable. But what about interactions that take place off of your computer? Phone calls that take place offline need to be tied to whatever marketing channel produced them, and call tracking ensures you can effectively track that data so you can make better marketing decisions. One of the […]
Paid Ads Vs. Organic Content – Social Media Marketing
The perfect balance between organic content and paid advertising is the secret to success in today’s digital world. Organic content, aka farming, nurtures existing relationships with customers; hunting for new clients takes place through continuous prospecting of unknown prospects across social media platforms. Together, these two models of advertising work to win the highest audience […]
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