social media strategy

Apr03

Navigating Twitter: A Guide to the Basics for B2C Companies

You may think you don’t need social media, preferring “old-school” forms of engagement. Or perhaps you recognize the need, but don’t know how to effectively start and maintain a social media strategy. Twitter is a great way to connect with both current and potential customers and help generate content but only if you know how [...]
Oct14

3 Social Media Basics You’re Probably Overlooking

Social Media: Friend, Foe, or Fad? By now, many businesses have comprehended the urgent need for a social media strategy. The challenge with most, however, is a strategic approach to creative social media management. Just look at the latest round of stats on Social Media Revolution 2014 by author and best-seller Erik Qualman (I strongly urge [...]