social media strategy

Aug18

Get Noticed with Instagram Business

Instagram recently unveiled its long awaited Instagram Business Profiles. Businesses who are on Instagram can now convert their profiles to business profiles, which come with a few new features businesses can use to their benefit. Instagram Insights Tracking how well a post did on Instagram wasn’t a walk in the park in the past. You [...]
Jun17

Now You Know: Boosting Facebook Posts

Facebook may prompt you to boost a post that’s performing well on your page. But what does “boosting” mean? Since Facebook’s algorithm decreases the chance that a company or business’s post will be seen by users organically, paying to boost a post will make it more likely to be seen. What’s the Difference between Boosted [...]
Apr10

What to Do When Tweets Go Wrong: 4 Common Twitter Mistakes

We previously discussed how Twitter can be used as an effective social media strategy. It helps you connect with your community and industry, and keeps your brand fresh through regular updates. However, just like every other form of social media, think before you post. Is what you’re going to say in line with your company’s [...]