social media marketing

Sep02

Now You Know: Webinars

Webinars, or “web seminars,” are a presentation or other educational talk that is hosted on and accessed over the Internet. Sometimes, the webinar is recorded so users can pause it whenever they need and come back to it later. But the webinar is often live and the lecturer can interact with the audience directly. Despite [...]
Dec05

Give More Than You Get: Curating Content in the Digital Space

In a previous blog, I discussed the importance of maintaining dynamic content on your site. While sharing this type of original content on social media is a great way to get brand recognition and followers, it’s not enough to build a cohesive social media strategy. The next step in building your brand online is to [...]
Oct14

3 Social Media Basics You’re Probably Overlooking

Social Media: Friend, Foe, or Fad? By now, many businesses have comprehended the urgent need for a social media strategy. The challenge with most, however, is a strategic approach to creative social media management. Just look at the latest round of stats on Social Media Revolution 2014 by author and best-seller Erik Qualman (I strongly urge [...]