STOP: Assess & Evaluate Before Rebuilding a Website

A lot of business owners don’t realize that a website represents the face of their brand, making its functionality essential to their success. But a website should stand for more than just a fancy showpiece used as a prospecting brochure. Your website should function as an operable mechanism that assists in building relationships with your customers. Like an exotic [...]

Local Search: Newly Revamped Google Maps Amplify Visibility

The latest revamp of Google Maps yields higher potential for local businesses by integrating OpenTable and the popular Uber transportation service to the list of Google Maps capabilities. Inclusions of these sites add a new layer of convenience to users. Perhaps this is a tactical approach in an effort to improve mobile engagement as well as solidify [...]