ON TAP

Feb19

Shake Things Up: Takeaways from Angela LaRocca’s ON TAP Talk

If I had to sum up my first impressions of Angela LaRocca in one word, it would be “enthusiastic.” She’s the kind of person who begins a professional talk with, “Holy cow!” and in a culture saturated in apathy, irony, and bravado, enthusiasm is breath of fresh air. However, I realized over the course of [...]
Oct30

Filling in the Gaps: Takeaways from Alex Ihnen’s ON TAP Talk

This past Wednesday, I attended another exciting Social Media ON TAP event. This month our speaker was Alex Ihnen, owner and editor of the wildly popular news site, nextSTL. His site is completely run by volunteers and yet it has been cited by the Wall Street Journal, the St. Louis Post-Dispatch, and many other reputable [...]
Sep25

Give Permission to Tell Real Stories: Takeaways from Ed Reggi’s ON TAP Talk

More and more, brands are using storytelling in their social media marketing because (as we writers will tell anyone who will listen): stories are powerful. Or at least they can be when told well. But how do you tell the right stories that resonate with the right people and get your point across in an [...]