CTA

Jun19

CTAs Ain’t What They Used to Be: How Mobile Has Changed Everything

Previously, we discussed calls to action (CTAs) and how they can be used to improve conversion rates on your site. But more and more, people are making searches with their mobile devices. So how do mobile CTAs compare to non-mobile CTAs? Mobile or not, the goal of CTAs remains the same. However, mobile devices will [...]
Jun05

Taking Action with Calls to Action: A Definitive Guide for Beginners

Around 70% of small businesses don’t use a call-to-action (CTA) on their sites. This unfortunate habit means they are all missing out on the opportunity to: Give users an easy way to contact you Help convert readers into customers Direct users to another page on your site Adding CTAs to your pages will help you [...]