content marketing strategy

May15

How to Let Your Audience Drive Your Content

You’re at a party and there’s one guy who will not stop talking. He talks about everything and nothing and it’s clear that no one is interested in what he’s saying. Nonetheless, he won’t let anyone else get a word in. Unfortunately, some companies treat their content like that annoying guy at the party. Websites [...]
Apr03

Navigating Twitter: A Guide to the Basics for B2C Companies

You may think you don’t need social media, preferring “old-school” forms of engagement. Or perhaps you recognize the need, but don’t know how to effectively start and maintain a social media strategy. Twitter is a great way to connect with both current and potential customers and help generate content but only if you know how [...]
Mar27

How to Write Political Blogs on Your Company’s Website

Regardless of how risky your political blog is to your company, there are several best practices to add to your blogging checklist: Respect your company’s brand Stay current with the day’s news Use social media to your advantage Know what to do when things go wrong Work your way up over time These guidelines will [...]