Social Media


Creating Engaging Thanksgiving Social Media Campaigns

Gobble Gobble! Each year Thanksgiving marks the official start of the holiday season. Black Friday madness means a good majority of consumers are planning to fulfill their Christmas shopping list and businesses are attempting to capitalize on every purchasing opportunity. From retailers to the automotive industry and everything in between, the off-the-hook deals are creating plenty of havoc for [...]

Using LinkedIn for Relationship Building & B2B or B2C Opportunities

For businesses, relationship building is an inevitable component for growth and new opportunities. Old ways of selling that consist of a salesy pushy approach are over and gone for good. Through the modernization of the internet, the biggest disruption in today’s business marketplace, LinkedIn continues to offer businesses with untapped potential relationship building and new [...]

3 Social Media Basics You’re Probably Overlooking

Social Media: Friend, Foe, or Fad? By now, many businesses have comprehended the urgent need for a social media strategy. The challenge with most, however, is a strategic approach to creative social media management. Just look at the latest round of stats on Social Media Revolution 2014 by author and best-seller Erik Qualman (I strongly urge [...]