Social Media


The Rise & Demise of the Expert Guru Extraordinaire

“An expert is one who knows more and more about less and less until he knows absolutely everything about nothing.” ― Nicholas Murray Butler You’ve all seen them on your Facebook, Twitter, and LinkedIn feeds. The self-described SEO, Social Media, and Digital Marketing “expert/guru”. There it rests under their name like a title handed down to [...]

What to Do When Tweets Go Wrong: 4 Common Twitter Mistakes

We previously discussed how Twitter can be used as an effective social media strategy. It helps you connect with your community and industry, and keeps your brand fresh through regular updates. However, just like every other form of social media, think before you post. Is what you’re going to say in line with your company’s [...]

Navigating Twitter: A Guide to the Basics for B2C Companies

You may think you don’t need social media, preferring “old-school” forms of engagement. Or perhaps you recognize the need, but don’t know how to effectively start and maintain a social media strategy. Twitter is a great way to connect with both current and potential customers and help generate content but only if you know how [...]