Social Media

Apr10

What to Do When Tweets Go Wrong: 4 Common Twitter Mistakes

We previously discussed how Twitter can be used as an effective social media strategy. It helps you connect with your community and industry, and keeps your brand fresh through regular updates. However, just like every other form of social media, think before you post. Is what you’re going to say in line with your company’s [...]
Apr03

Navigating Twitter: A Guide to the Basics for B2C Companies

You may think you don’t need social media, preferring “old-school” forms of engagement. Or perhaps you recognize the need, but don’t know how to effectively start and maintain a social media strategy. Twitter is a great way to connect with both current and potential customers and help generate content but only if you know how [...]
Dec05

Give More Than You Get: Curating Content in the Digital Space

In a previous blog, I discussed the importance of maintaining dynamic content on your site. While sharing this type of original content on social media is a great way to get brand recognition and followers, it’s not enough to build a cohesive social media strategy. The next step in building your brand online is to [...]