The perfect balance between organic content and paid advertising is the secret to success in today’s digital world. Organic content, aka farming, nurtures existing relationships with customers; hunting for new clients takes place through continuous prospecting of unknown prospects across social media platforms. Together, these two models of advertising work to win the highest audience […]
COVID-19 Is Not All Doom & Gloom for Some Businesses
While we mentioned in the other blog how there are many businesses that are struggling to stay relevant and open during this pandemic, there are some industries that continue to thrive despite the chaos. Up Next: The Pandemic of COVID-19 & Its Effects on Businesses These companies are shifting their thinking in order to appeal […]
Meet the New Guy: Tom Beckerle
We sat down with our new Marketing Manager, Tom Beckerle, to learn a bit about how he came to be in his new position at jWeb Media. Up Next: The History of Valentine’s Day After about a month here, he has had some adjusting to do. We figured it was time to introduce him to […]
The History of Valentine’s Day
Every year on February 14th, the United States celebrates the love between couples, friends, and family. Up Next: Thank You, jWeb Customers! But for many, we aren’t taught about the reason that Valentine’s Day came about. While there are many stories, one of the most consistent tales is the story of St. Valentine. Where Valentine’s […]
Give A Little This Giving Tuesday
Every year on the Tuesday after Black Friday, the U.S. celebrates another holiday revolved around giving. This Tuesday is the day that non-profits and charity groups thrive. This Tuesday is like Christmas for those less fortunate. Up Next: Black Friday: How Can Your Company Benefit from The Shift from Brick-And-Mortar to Online Stores But for […]
Black Friday: How Can Your Company Benefit from The Shift from Brick-And-Mortar to Online Stores
On Black Friday, we used to stand in lines for hours on end until stores opened their doors. The people would run in, hoping to not get trampled, and fill their carts with discounted items all over the store. A few cat fights would break out over a pair of heels, TVs would get stolen, […]
Holiday Marketing Tips
The holidays can be a very good time to market your company or the products you sell. There are going to be campaigns everywhere, big or small, that will be fighting for the chance to be seen by their potential customers. Up Next: How Inbound Links Alter The Way People See Your Brand In order […]
Follow These Social Media Do’s & Don’ts For More Engaging Posts
When it comes to posting on social media, there are many things you should and should not do. As a digital marketing agency, we believe in a lot of these suggestions and incorporate them to increase brand awareness or conversion for our clients and ourselves. Up Next: Get Noticed With Instagram Business Having social media […]
YouTube’s Demonetization Woes Continue
YouTube is no stranger to controversy. We previously discussed YouTube’s demonetization policy and how it was negatively affecting content creators on the platform. While the spirit of that article still rings true—that YouTube has the right to demonetize or remove videos that go against their terms of service—it has now gotten a lot more complicated, […]
Now You Know: LinkedIn Groups
For businesses, LinkedIn can be a powerful tool. The benefits to joining LinkedIn Groups include: Connecting with people both within and outside of your industry Messaging people you’re not connected to Keeping up with your industry and pick up tips and updates Building awareness and visibility for your company on LinkedIn LinkedIn Group Rules Always […]
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