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Jun12

The Rise & Demise of the Expert Guru Extraordinaire

“An expert is one who knows more and more about less and less until he knows absolutely everything about nothing.” ― Nicholas Murray Butler You’ve all seen them on your Facebook, Twitter, and LinkedIn feeds. The self-described SEO, Social Media, and Digital Marketing “expert/guru”. There it rests under their name like a title handed down to [...]
May29

Listening Completely: How to Reach Your Niche

My coworker, Alanna, shared an Ernest Hemingway quote with me recently that said, “When people talk, listen completely.” She mentioned the quote in a conversation we were having about letting audiences drive your content. It got me thinking about how marketers often ignore certain demographics in the interest of time, money, or convenience and how [...]
Apr03

Navigating Twitter: A Guide to the Basics for B2C Companies

You may think you don’t need social media, preferring “old-school” forms of engagement. Or perhaps you recognize the need, but don’t know how to effectively start and maintain a social media strategy. Twitter is a great way to connect with both current and potential customers and help generate content but only if you know how [...]