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Mar14

How Inbound Links Alter the Way People See Your Brand

We’ve discussed backlinking and how it can affect your website in the past. But did you also know that it can also affect how people perceive your overall brand? Whether good or bad, inbound links will guide traffic to your site. According to Google, “a link from a site is regarded as a vote for [...]
Dec22

SEO 101: An Introduction

If you have a website, you’ve most likely heard the acronym “SEO” thrown around a lot without getting a fast and easy explanation for what it is. Here’s a quick rundown to get you up to speed. What Does SEO Do? SEO, or Search Engine Optimization, determines how you rank on search engines like Google. [...]
Oct16

Help! I Need B2C Content (And I Don’t Know How To Write)

You’ve been tasked with writing content for the company website. Before you get all bent out of shape that this responsibility fell to you and not Steve’s assistant in marketing, take a deep breath. As a professional writer, I can give you one piece of advice: Get other people to tell the story for you. [...]