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Jan20

Now You Know: SERP

SERP, or Search Engine Result Page, is the page that shows up after you’ve searched for a term in a search engine like Google. These results have been sifted through by the search engine’s crawlers to bring you the most relevant results. Two Types of SERPs There are two main types of SERP results: Organic [...]
Jul06

Now You Know: Link Building

Linking to another page is the modern way of making referrals. Link building is an SEO strategy of encouraging reputable websites to link back to yours so Google can crawl through and determine your search engine ranking and site authority. With good link building, you can improve your site’s organic search ranking. Receiving Links from [...]
Jun17

Now You Know: Boosting Facebook Posts

Facebook may prompt you to boost a post that’s performing well on your page. But what does “boosting” mean? Since Facebook’s algorithm decreases the chance that a company or business’s post will be seen by users organically, paying to boost a post will make it more likely to be seen. What’s the Difference between Boosted [...]