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Commonly Asked Search Engine Optimization (SEO) Questions:
April 20, 2010
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Why Isn't My Web Site Search Engine Friendly?
A website's ability to be found and indexed by search engines is the first critical step to achieving your SEO objectives. This inability to be found and indexed could lie in the very foundation of you web site, the source code.
Many sites are still built using code and design technologies that keep search engines' Spiders and Robots from effectively crawling a website. This in effect keeps the search engines from indexing and ranking your website's pages.
Indexing is critical to your SEO success. All pages of your web site need to be indexed (individually cataloged in the search engines database) by the top three search engines: Google, Yahoo, and Bing. With improper coding you will stop the Spiders in their tracks and terminate any hope of having a "search engine friendly" web site.
When determining whether a web site is programmed SEO friendly several areas of the website source code are reviewed. As well, the server the site is being hosted on. Programming and coding methods resulting in a sites source code varies greatly. These methods are not equal when it comes to making a site crawlable by the search engines so it is important to work with a development firm that consciously programs using SEO friendly source code.
If My Web Site Is Not SEO Friendly Does It Have To Be Redesigned?Not Necessarily. It may be possible to modify the source code without changing the website's interface or functionality and still achieve your indexing and SEO goals.
There are however, other factors that do determine a sites search engine rankings. These are things like content and relevant inbound links. If these are lacking by search engine standards then they will have an adverse affect on your site's search engine optimization and will have to be address.
Can You Trick the Search Engines into Getting Ranked Higher?The "Big Three": Google, Yahoo, and Bing compute millions of algorithms to determine a website's page ranking related to a search term. Trying to trick or manipulate the search engines into ranking your site higher is considered "spamming the search engines" and will get you blacklisted.
The Big Three are continually tweaking, modify, and adding to those algorithms to ensure the best results for the user. They also work diligently to squash the cheaters.
That being said, it is import to work within the search engines guidelines for long term SEO campaign success.
If you have any questions about your own website's search engine friendliness please contact jWeb for a SEO analysis. 636.928.3162 |
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