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Give Your Website a Facelift in 2012!

It’s the New Year and people are making all kinds of resolutions: going to the gym more, eating right and quitting smoking. But what are people resolving to do about their business?

We suggest a website makeover. Clean up your copy, simplify workflows and if you’re feeling really ambitious, maybe a design re-skin? Nowadays your website is the probably the first impression you’ll make on your customers.  Why not make it a great one?

Resolution #1: Improve User Experience Design

This should be the easiest resolution to keep, but you’d be surprised how often we see websites that sacrifice a good user experience for flashy animation or superfluous content.

Users need to understand who you are, the services you offer and how to contact you. If your site is difficult to navigate, users will get frustrated and go somewhere else. Make your site as clean and simple as possible. Be straightforward; be predictable. Surprises are for birthday parties…not websites.

Resolution #2: Make the Most out of Content

We’ve all heard the phrase content is king. Well, we believe a king should be the voice of reason, a guiding force. Your web content should give users a clear, focused snapshot of your company: who you are, what you do, and how you can help. Too much content is overwhelming, even if it’s well written. However, too little content won’t give users enough information and they may not understand what it is you do. Users should be able to scan your pages and get a good sense of your brand and business identity.

And remember to optimize, optimize, optimize! A little research goes a long way when it comes to SEO. Find those golden keywords and get found by the people who are looking

Resolution #3: Don’t Forget About Design

There’s no getting around it, no matter how intuitive or informative your website, users will make their first impression based on what they see. An eye-catching, well designed website will inspire users to start reading and keep browsing.

In addition to suggesting your resolution…we’d like to help you keep it. Contact jWeb to fulfill your web wish list today!

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