Frequently Asked Questions |
| Q: | I am planning to launch an ad campaign to get my new business off the ground. Many of the publications that I am considering advertising in have offered me the free graphic design services. Why should I choose jWeb to design my ads, when the publications will do it for little or no charge? |
| A: | Many publications have one single graphic designer in-house who designs ads for little or no charge. But what do you get when you have one graphic designer designing 85% of the ads in a single publication? You get an accounting firm ad that looks just like the plumber's ad, which looks just like the local photographer's ad which looks just like the mortgage company's ad. What's the point in advertising if you aren't going to stick out on the page? Ad placement is too expensive, and your company's brand and image is too valuable to not take your design seriously. By working with an outside agency, like jWeb, you will ensure that your ads are being created by someone who actually cares about you and your business.
Consistency is very important in advertising. You need to provide a consistent message and appearance in every single promotional piece that you have because it will allow the audience to identify you more easily. This is not to say that every ad has to look exactly the same. But after a year, the reader should be able to point out your ad in every publication that you advertise in, at first glance. If you are advertising in a number of publications, wouldn't it make sense to have a single graphic designer designing all of your ads, so that you are providing a consistent appearance at all times? |
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