Content Marketing

Dec12

Recent YouTube Authors Show How to Recycle Old Content

Dynamic content—typically referred to as “blogging”—is essential to any productive content marketing strategy. Unfortunately, blogs quickly become dated and less authoritative to your readers the older they get. If you’re having a hard time coming up with completely new topics, it is possible to revisit blogs you’ve already published. Some content stays relevant over time [...]
Dec05

Give More Than You Get: Curating Content in the Digital Space

In a previous blog, I discussed the importance of maintaining dynamic content on your site. While sharing this type of original content on social media is a great way to get brand recognition and followers, it’s not enough to build a cohesive social media strategy. The next step in building your brand online is to [...]
Oct29

To Be or Not to Be: The Dangers of Undead Blogs

This Halloween, I want to discuss a survival tactic for content marketing: avoiding the undead. An undead or “zombie” blog is created when a website has a blog, but it’s never (or hardly ever) updated. So while it’s not alive, kicking, and contributing to the online community, it’s visible presence means it isn’t dead either. And much like zombies in the movies, an undead blog will devour your brand’s online reputation.