Content Marketing

Mar20

Gauging the Risk of Your Company’s Political Blog

As we’ve all experienced at family gatherings, people react strongly when politics are brought into the conversation. Our political beliefs are often a major part of our identity, leading us to trust or turn against others depending on whether they agree with us or not. These kinds of extremes typically scare companies—particularly small companies with [...]
Mar13

Building Trust by Discovering the “Why” of Your Brand

Put simply, building trust online is harder than most other platforms. When people interact with businesses face-to-face, that human connection is inherently more trustworthy than interacting with a website. Duplicating that experience in the digital space takes a lot of hard work. Here at jWeb, we believe that the secret to gaining trust is effective [...]
Jan09

jWeb Expands Marketing Department with Junior Content Strategist Alanna Redenour

As we all know, Content is King—so it’s no surprise that the demand for talented writers is growing. With that in mind, Alanna Redenour has recently filled the role of Junior Content Strategist and is the newest member of the jWeb family. Like many new professionals, Redenour has had an eclectic employment past. She has [...]