Content Marketing


Listening Completely: How to Reach Your Niche

My coworker, Alanna, shared an Ernest Hemingway quote with me recently that said, “When people talk, listen completely.” She mentioned the quote in a conversation we were having about letting audiences drive your content. It got me thinking about how marketers often ignore certain demographics in the interest of time, money, or convenience and how [...]

How to Let Your Audience Drive Your Content

You’re at a party and there’s one guy who will not stop talking. He talks about everything and nothing and it’s clear that no one is interested in what he’s saying. Nonetheless, he won’t let anyone else get a word in. Unfortunately, some companies treat their content like that annoying guy at the party. Websites [...]

5 Strategies to Help You Beat Writer’s Block

Writer’s block is exactly what it sounds like: a block in your writing. While the exact reason why we get writer’s block is unknown and varies widely from person to person, it’s something every writer experiences at some point. A few causes may include: Anxiety Running out of ideas Depressants such as alcohol Writer’s block [...]