Content Marketing

Feb08

Get Published on Influential Sites: Takeaways from Matt Kamp

Last Thursday, jWeb’s content team went to our first HubSpot User Group event. There, Matt Kamp from Influence & Co. discussed getting content published on influential sites. This LeapClixx-hosted lunch was a great opportunity to dive into one piece of the content marketing puzzle and discuss all the dos, don’ts, hows, and whys of off-site [...]
Oct23

Why Your Business Needs an eBook

You have a dedicated blog and it’s pulling in an audience and leads, but is there more that you can do to get your expertise out there? Why not create an eBook? What’s an eBook Anyway? An eBook is an electronic version of a traditionally printed book. They can be read on an eReader like [...]
Oct16

Help! I Need B2C Content (And I Don’t Know How To Write)

You’ve been tasked with writing content for the company website. Before you get all bent out of shape that this responsibility fell to you and not Steve’s assistant in marketing, take a deep breath. As a professional writer, I can give you one piece of advice: Get other people to tell the story for you. [...]