Content Marketing

Oct23

Why Your Business Needs an eBook

You have a dedicated blog and it’s pulling in an audience and leads, but is there more that you can do to get your expertise out there? Why not create an eBook? What’s an eBook Anyway? An eBook is an electronic version of a traditionally printed book. They can be read on an eReader like [...]
Oct16

Help! I Need B2C Content (And I Don’t Know How To Write)

You’ve been tasked with writing content for the company website. Before you get all bent out of shape that this responsibility fell to you and not Steve’s assistant in marketing, take a deep breath. As a professional writer, I can give you one piece of advice: Get other people to tell the story for you. [...]
Sep25

Give Permission to Tell Real Stories: Takeaways from Ed Reggi’s ON TAP Talk

More and more, brands are using storytelling in their social media marketing because (as we writers will tell anyone who will listen): stories are powerful. Or at least they can be when told well. But how do you tell the right stories that resonate with the right people and get your point across in an [...]