Blog

Mar21

Now You Know: PPC 101

If you want your business to show up on the top of search engine results without competing for them organically using SEO, begin your search engine marketing strategy with a pay-per-click (PPC) advertising campaign. PPC strategies can help you give your site a competitive boost by quickly generating traffic for your site and raising awareness [...]
Mar18

Is Your Company Missing Out on Mobile Customers?

You’ve seen people on their phones in cafés, standing in line at the bank, and driving cars, but you may not realize how inexhaustible mobile use really is. Mobile users—or people who use mobile devices like tablets and smartphones—are taking over the consumer scene. 50% of mobile users “grab their smartphone immediately after waking up.” That [...]
Mar14

How Inbound Links Alter the Way People See Your Brand

We’ve discussed backlinking and how it can affect your website in the past. But did you also know that it can also affect how people perceive your overall brand? Whether good or bad, inbound links will guide traffic to your site. According to Google, “a link from a site is regarded as a vote for [...]