Blog

Mar28

Now You Know: 404s & Soft 404s

We’ve all experienced going to a website and being greeted with the frustrating message “404 Page Not Found.” What is a 404 error and what does it mean for you and your site? What are 404 Errors? A 404 error appears when a crawler tries to visit a page on your site that doesn’t exist. [...]
Mar25

3 Marketing Strategies Immune to Ad Block

If you’re like me, you have Ad Block installed on your computer. It’s a pretty great piece of software that erases spammy ads from your browser and also lets you customize your experience, just in case there’s an ad you do want to see. The downside? Companies that rely on those ads for revenue or [...]
Mar21

Now You Know: PPC 101

If you want your business to show up on the top of search engine results without competing for them organically using SEO, begin your search engine marketing strategy with a pay-per-click (PPC) advertising campaign. PPC strategies can help you give your site a competitive boost by quickly generating traffic for your site and raising awareness [...]