3 Social Media Basics You’re Probably Overlooking

Social Media: Friend, Foe, or Fad? By now, many businesses have comprehended the urgent need for a social media strategy. The challenge with most, however, is a strategic approach to creative social media management. Just look at the latest round of stats on Social Media Revolution 2014 by author and best-seller Erik Qualman (I strongly urge [...]

Strap in for a Wild Ride with Upcoming Google Penguin Refresh

The Google Penguin update that sparked controversy back in 2012 is plotting a return according to the search giant. In the latest round of reports and online chatter within the SEO community, there’s valid reason to believe a Google Penguin 3.0 full algorithmic update is coming. This particular instance, however, is quite different than its [...]

Google Panda 4.1 – Repercussions & Recovery Tactics

If you’ve been active in the SEO world, then you’ll know that when a Google algorithmic update comes down the pipe, it’s time to raise the warning alert levels on high. According to several reliable resources, Google has been slowly rolling out a Panda 4.1 update over the last couple weeks. Isn’t it ironic, though? [...]