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Now You Know: Email Marketing Templates

Email marketing templates are ready-to-use designs that make it easy to send personalized emails to your customers. Email templates can be used for:

  • Announcements
  • Invitations
  • Promotions
  • Transactions

Improve Engagement

Email templates improve engagement in two ways:

  • People actually read them. Text-only emails to your subscribers are not only boring, but they are less likely to be read. When creating an email marketing campaign, a template stands out from the average email. A good template uses graphics and font to make them easily skimmable.
  • They are mobile friendly. Users can easily see and navigate a template on a small screen.

Less Time Spent on Email Design

Creating a new design for every email you send is a huge time suck. Once you’ve got a template designed, you will be able to easily create emails that look great in a flash. All you’ll have to do is add in the message and images you want and you’re good to go.

When Not to Use Templates

Templates aren’t necessary for all correspondences with customers. For example, when corresponding with a customer one-on-one, it’s okay to use plain text, as a template will look too impersonal and like it was generated by a bot. Having personally written plain-text emails will be easier for customers to interact with and let them know they they’re talking to a real person.

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