Now You Know: Boosting Facebook Posts

Facebook may prompt you to boost a post that’s performing well on your page. But what does “boosting” mean? Since Facebook’s algorithm decreases the chance that a company or business’s post will be seen by users organically, paying to boost a post will make it more likely to be seen.

What’s the Difference between Boosted Posts, Promoted Posts & Ads on Facebook?

To clear things up, here are some key differences:

  • Boosted posts are a basic way to get your post seen by a wider audience and can be very effective on a budget.
  • Promoted posts are created through Facebook’s Ad Manager. They are more targeted than boosted posts and you can pay per click or per day.
  • Facebook ads are not posts, They do not appear in a Page’s newsfeed. They appear in user newsfeeds or on the right hand side of the screen.

When Can I Boost?

You can boost your post when you create it and even after you’ve posted it.

Who Sees Boosted Posts?

Choose the audience you want to reach by filtering by:

  • Interests
  • Age
  • Gender
  • Location

Targeting an audience that isn’t interested in your product or service won’t give you the results you need.

How Much Do Boosts Cost?

When you boost a post, you can set:

  • A budget
  • How long you would like the post to be boosted.

According to Facebook, boosting costs depend on how many people you want to reach and the lifetime budget you set.

Which Posts Should I boost?

When boosting a Facebook post make sure you don’t waste money boosting random posts that your audience won’t be interested in. To get the most out of a boosted post only boost content that will be valuable to your readers, like content that will remain relevant. A reputable marketing agency can help you determine which posts to boost, how to boost, and who to target to reap the best results.

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