jWEB DESIGN + GEEK TALK

Web 2.0 is here to stay. It’s proven its metal. Dynamic functioning and visual breadth have moved in and the web will forever be a better medium for all.

The term Web 2.0 ‘birthed’ itself on us just 3 or so years ago, amid the proliferation (or acceptance) of social monster sites (you know, the ones we all use but don’t want to admit how much). Since then, the internet universe has adopted Web 2.0 design pinash, and technology  “response-ware” by taking the lead. Big, beautiful wide screen layouts and instant gratification functionality after clicking a link or button – great!

Now – I propose we do something with the term Web 2.0:

It doesn’t do the technology and design justice. It sounds as though the whole internet is a mundane release of desktop software, or a new cell phone revision. While understating it’s own importance, the term Web 2.0 it is actually not understated enough. What I mean is – Web 2.0 has simply upped the bar for creating the type of web technology we really wanted all along – and – it has exponentially increased the pace at which new innovations can take root.

We used to look at the web and be able to find something we didn’t like with every page we visited (at least I did). Space concerns, technical limitations, bandwidth concerns – they all had a stranglehold on things our other media counterparts had successfully resolved. Our print cousins’ technology doesn’t limit good visual communication. Our desktop software uncles don’t fret as much over dynamic intuitive functionality.

So again – Now that we are further along – can we just call it the WEB again? Or do we need another catch-phrase (a more encompassing one, a more market savvy one)…

Rich Internet Media – or RIM – may work.

Or maybe:

Web Technical Heaven – WTH (otherwise known as What the Heck)

Or possibly:

Sensational Heterogeneous Internet Technology – I won’t illustrate the acronym

Potentially:

World Evolution Base – or WEB (that’s a good one!)

So let’s get on with just calling it the Web, and make sure the team you have building yours is well versed in the scope of possibilities, and experienced in that scope. A team like jWeb Media. (That’s a Shameless Sales Plug – and yes – SSP to you acronym lovers…)

This entry was posted on Thursday, April 16th, 2009 at 12:40 pm and is filed under The Internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.