Blog

Jan20

Now You Know: SERP

SERP, or Search Engine Result Page, is the page that shows up after you’ve searched for a term in a search engine like Google. These results have been sifted through by the search engine’s crawlers to bring you the most relevant results. Two Types of SERPs There are two main types of SERP results: Organic [...]
Jan13

Now You Know: PPC Landing Pages

A PPC landing page is a page that is created specifically for your PPC campaign. It is where users go when they click on your Google Pay-Per-Click (PPC) ad. PPC Pages vs. Standard Landing Page Your standard landing page is one that users land on when they come to your website that is designed for [...]
Sep29

What Makes a Good Webinar?

Previously, we discussed webinars and how they can help you and your business. But how exactly do you create one? What separates the good from the bad and how can you create a webinar that people want to watch? Practice Makes Perfect Before you start creating a webinar, it’s a good idea to practice first. [...]