Helen Wurthmann

Helen Wurthmann

Helen has been writing professionally for over 10 years, giving her plenty of practice for writing great copy at jWeb. She specializes in writing, optimizing, and proofreading her own and others’ original content. When she’s not writing, she’s traveling to unusual destinations or getting lost on old country roads winding around the Midwest. Helen also owns a wide selection of cool hats.


Give More Than You Get: Curating Content in the Digital Space

In a previous blog, I discussed the importance of maintaining dynamic content on your site. While sharing this type of original content on social media is a great way to get brand recognition and followers, it’s not enough to build a cohesive social media strategy. The next step in building your brand online is to [...]

To Be or Not to Be: The Dangers of Undead Blogs

This Halloween, I want to discuss a survival tactic for content marketing: avoiding the undead. An undead or “zombie” blog is created when a website has a blog, but it’s never (or hardly ever) updated. So while it’s not alive, kicking, and contributing to the online community, it’s visible presence means it isn’t dead either. And much like zombies in the movies, an undead blog will devour your brand’s online reputation.

Google’s Panda Strikes Again with Latest Algorithm Update

Message boards and blogs have been buzzing all month with rumors of Google shenanigans and a possible algorithm update. Earlier this week, Google’s Matt Cutts confirmed the rumors by announcing the release of Google’s Panda Algorithm 4.0. Who Cares About Pandas? For those of you who are unaware, Google’s Panda algorithm was designed to filter [...]