Helen Wurthmann

Helen Wurthmann

Helen has been writing professionally for over 10 years, giving her plenty of practice for writing great copy at jWeb. She specializes in writing, optimizing, and proofreading her own and others’ original content. When she’s not writing, she’s traveling to unusual destinations or getting lost on old country roads winding around the Midwest. Helen also owns a wide selection of cool hats.

Oct30

Filling in the Gaps: Takeaways from Alex Ihnen’s ON TAP Talk

This past Wednesday, I attended another exciting Social Media ON TAP event. This month our speaker was Alex Ihnen, owner and editor of the wildly popular news site, nextSTL. His site is completely run by volunteers and yet it has been cited by the Wall Street Journal, the St. Louis Post-Dispatch, and many other reputable [...]
Oct16

Help! I Need B2C Content (And I Don’t Know How To Write)

You’ve been tasked with writing content for the company website. Before you get all bent out of shape that this responsibility fell to you and not Steve’s assistant in marketing, take a deep breath. As a professional writer, I can give you one piece of advice: Get other people to tell the story for you. [...]
Sep25

Give Permission to Tell Real Stories: Takeaways from Ed Reggi’s ON TAP Talk

More and more, brands are using storytelling in their social media marketing because (as we writers will tell anyone who will listen): stories are powerful. Or at least they can be when told well. But how do you tell the right stories that resonate with the right people and get your point across in an [...]