Helen Wurthmann

Helen Wurthmann

Helen has been writing professionally for over 10 years, giving her plenty of practice for writing great copy at jWeb. She specializes in writing, optimizing, and proofreading her own and others’ original content. When she’s not writing, she’s traveling to unusual destinations or getting lost on old country roads winding around the Midwest. Helen also owns a wide selection of cool hats.

Mar18

Is Your Company Missing Out on Mobile Customers?

You’ve seen people on their phones in cafés, standing in line at the bank, and driving cars, but you may not realize how inexhaustible mobile use really is. Mobile users—or people who use mobile devices like tablets and smartphones—are taking over the consumer scene. 50% of mobile users “grab their smartphone immediately after waking up.” That [...]
Feb19

Shake Things Up: Takeaways from Angela LaRocca’s ON TAP Talk

If I had to sum up my first impressions of Angela LaRocca in one word, it would be “enthusiastic.” She’s the kind of person who begins a professional talk with, “Holy cow!” and in a culture saturated in apathy, irony, and bravado, enthusiasm is breath of fresh air. However, I realized over the course of [...]
Feb08

Get Published on Influential Sites: Takeaways from Matt Kamp

Last Thursday, jWeb’s content team went to our first HubSpot User Group event. There, Matt Kamp from Influence & Co. discussed getting content published on influential sites. This LeapClixx-hosted lunch was a great opportunity to dive into one piece of the content marketing puzzle and discuss all the dos, don’ts, hows, and whys of off-site [...]